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During the month of March, we are introducing the Food Dudes programme. This programme was developed by the University of Wales, Bangor, to encourage children to eat more fruit and vegetables both in school and at home. It is based on positive role models (the Food Dudes characters), repeated tasting and rewards.
There are two main phases to the Programme:
Phase 1 is an intensive intervention which lasts 16 days. During this time, children are given fruit and vegetables while they are read a letter and/or watch a specially designed video of the Food Dudes. These super-heroes save the life force from a gang of baddies whose objective is to take away the energy of the world by depriving it of nutritious fruit and veg. Each day the children are rewarded with small prizes for successfully eating the fruit and veg. This phase is primarily school based, although children keep a diary of fruit and veg they have eaten at home.
Phase 2 extends the home element of the Food Dudes Programme by encouraging the children to bring their own fruit and veg to school everyday in special Food Dudes containers. Classroom wall charts are used to record progress, and children receive Food Dudes certificates and further rewards upon reaching goals. This phase maintains fruit and veg consumption in the longer term.
For further information, please click on the Food Dudes Healthy Eating Programme parents’ website